Simple, transparent pricing
Start free. Scale when you're ready. Every plan includes the core validation framework that turns guesses into evidence.
Starter
Perfect for testing the waters with your first idea.
- 1 active MVP plan
- Basic idea capture & structuring
- Assumption mapping (top 5)
- Lean feature prioritisation
- Community support
Builder
For serious indie hackers and founders who validate multiple ideas.
- Unlimited MVP plans
- Advanced idea refinement
- Full assumption mapping & ranking
- Validation playbooks
- PRD generation
- Competitive landscape reports
- Priority email support
Team
For startup teams and accelerators running parallel experiments.
- Everything in Builder
- Up to 10 team members
- Collaborative workspaces
- Investor-ready exports
- Custom validation templates
- Pitch deck generation
- Dedicated account manager
Compare plans side by side
| Feature | Starter | Builder | Team |
|---|---|---|---|
| Active MVP plans | 1 | Unlimited | Unlimited |
| Idea capture & structuring | |||
| Assumption mapping | Top 5 | Full | Full |
| Validation playbooks | — | ||
| PRD generation | — | ||
| Competitive landscape | — | ||
| Investor-ready exports | — | — | |
| Team collaboration | — | — | |
| Pitch deck generation | — | — | |
| Custom templates | — | — | |
| Support | Community | Priority email | Dedicated manager |
Frequently asked questions
Can I switch plans at any time?
Absolutely. You can upgrade, downgrade, or cancel at any time. When you upgrade, the new features are available immediately. If you downgrade, you keep access until the end of your current billing cycle.
Is there a free trial for paid plans?
Yes — every paid plan comes with a 14-day free trial, no credit card required. You'll have full access to every feature in the tier so you can experience the value before you commit.
What happens to my data if I cancel?
Your MVP plans and documents remain accessible in read-only mode for 90 days after cancellation. You can export everything at any time. We never delete your data without notice.
Do you offer discounts for early-stage startups?
We do. If you're part of a recognised accelerator or pre-revenue, reach out and we'll set you up with our Startup Programme — up to 50% off for the first year.
How does team billing work?
The Team plan includes up to 10 seats at a flat rate. Need more? Additional seats are $8/mo each. Every team member gets full access to all shared workspaces and exports.
Start validating your idea today
No credit card required. No time limit on the free plan.